Good products deserve better ads
Advertising strategy and creative production for brands with a bigger purpose.
Our Clients
WHO WE ARE
WHO WE ARE
You built something worth buying. We make sure people buy it.
The mother of lasting growth is not more output. It’s higher standards: knowing what to scale, what to sharpen, and what to protect. We are a small, senior team for founders who have built something with real value. We bring the two things growth actually needs: sharp commercial instinct and deep respect for the brand itself. We know what to say to earn the click, how to say it to earn the sale, and how to build demand without weakening the brand that made the product unique in the first place. Need more than ads? We’re backed by a hand-picked network of specialists across everything your brand touches, from Meta management to Amazon, email, CRO, and beyond. You build the brand. We make sure it sells.
The mother of lasting growth is not more output. It’s higher standards: knowing what to scale, what to sharpen, and what to protect. We are a small, senior team for founders who have built something with real value. We bring the two things growth actually needs: sharp commercial instinct and deep respect for the brand itself. We know what to say to earn the click, how to say it to earn the sale, and how to build demand without weakening the brand that made the product unique in the first place. Need more than ads? We’re backed by a hand-picked network of specialists across everything your brand touches, from Meta management to Amazon, email, CRO, and beyond. You build the brand. We make sure it sells.
WHAT WE DO
Social media advertising. Without the usual circus.
Senior-only strategy and creative production for paid social media built around your business. No handoffs to juniors. No egos. No hidden fees. Just pros who take care of your brand.
01
Creative Strategy
The thinking before the making: who your customer is, why she buys, and what your ads need to say to earn the click (and the sale).
02
Creative Production
Concepts, scripts, direction, edit, design. Performance creative made by people who don’t copy competitors’ ads because it’s an easy thing to do.
03
Growth Strategy
Beyond the ads: your offer, your positioning, your customer journey. We look at the whole picture and find what actually makes growth profitable.
01
Creative Strategy
Full-funnel campaign strategy, account management, and optimisation built around your real business metrics not platform vanity met with.
03
Growth Strategy
Full-funnel campaign strategy, account management, and optimisation built around your real business metrics not platform vanity met with.
02
Creative Production
Full-funnel campaign strategy, account management, and optimisation built around your real business metrics not platform vanity met with.
OUR PROCESS
Simple. Proven. Senior-led.
01
The Deep Dive
Before we write a single brief, we need to understand your brand the way you do. A real conversation, not an onboarding form. A proper look at your data. And if there's none to look at? We speak directly to your customers.
02
The Blueprint
Once we have everything we need, we get to work. A clear creative and advertising strategy built around your actual business goals. No templates, no copy-paste playbooks.
03
The Production
Every concept created by a senior, designed by a senior, and reviewed by a senior. Built to be tested and scaled. Led by hypothesis, backed by research.
Work that moved
the needle.
Non-Alcoholic Drinks
Lyre’s
MotherWorks built and scaled the entire DTC creative system from zero: developing the strategy, directing UGC production, building a testing framework and conversion pipeline, and navigating multiple product launches and a full packaging overhaul, all while driving profitable customer acquisition across the US, UK and Australia markets. Amazon A+ content for the Lyre’s product listings was created in partnership with our Amazon specialists.
$189,000 in monthly DTC revenue and 4.28 ROAS.
Non-Alcoholic Drinks
Lyre’s
MotherWorks built and scaled the entire DTC creative system from zero: developing the strategy, directing UGC production, building a testing framework and conversion pipeline, and navigating multiple product launches and a full packaging overhaul, all while driving profitable customer acquisition across the US, UK and Australia markets. Amazon A+ content for the Lyre’s product listings was created in partnership with our Amazon specialists.
$189,000 in monthly DTC revenue and 4.28 ROAS.
Women’s Health
Pleage
Operating in one of the most trust-sensitive categories in DTC, Pleage required a customer acquisition strategy built specifically for women experiencing crippling post-menopausal intimate health symptoms. MotherWorks conducted extensive audience research, transforming real experiences into a testimonial-led messaging framework that could educate, build trust, and convert without compromising the community it served.
€125,000+ in tracked sales and sustained 2–3× ROAS across multiple winning creatives.
Women’s Health
Pleage
Operating in one of the most trust-sensitive categories in DTC, Pleage required a customer acquisition strategy built specifically for women experiencing crippling post-menopausal intimate health symptoms. MotherWorks conducted extensive audience research, transforming real experiences into a testimonial-led messaging framework that could educate, build trust, and convert without compromising the community it served.
€125,000+ in tracked sales and sustained 2–3× ROAS across multiple winning creatives.
Baby Gear
Fifty Fifty Gear
Despite the early PR success and genuine market fit, Fifty Fifty was not seeing an uplift in sales. MotherWorks rebuilt the growth strategy from the ground up: repositioned the messaging, directed a full photo, video, and UGC production, built a creative testing framework, tightened the website and retention funnel, and brought in specialist partners for CRO, Google Ads, and email strategy optimization
7× Revenue Growth in six months.
Baby Gear
Fifty Fifty Gear
Despite the early PR success and genuine market fit, Fifty Fifty was not seeing an uplift in sales. MotherWorks rebuilt the growth strategy from the ground up: repositioned the messaging, directed a full photo, video, and UGC production, built a creative testing framework, tightened the website and retention funnel, and brought in specialist partners for CRO, Google Ads, and email strategy optimization.
7× Revenue Growth in six months.
The needle, in numbers
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Brands we've helped grow
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Ads produced and tested since 2020
$0M+
$0M+
In tracked client revenue
From day one, your team felt like a true extension of ours. The onboarding was seamless, it has never felt like working with an external agency. You took the time to understand our brand, our goals, and the way we work, which made collaboration incredibly easy. Having partners we trust this completely is rare, and it's shown in both the process and the results
Nicolette Bannister
Head of Ecommerce, Lyre’s
Working with Alina helped us achieve a 7x growth in revenue over six months. She brought real creativity and energy to our marketing across social, digital, paid advertising, and our website, and was especially skilled at helping us capitalize on early PR momentum to turn attention into results. I'd highly recommend her
Peter Briggs
Co-Founder, Fifty Fifty Gear
Alina is a genuine pleasure to work with. She brings real creative depth alongside the strategic experience to speak meaningfully to broader marketing challenges, and her network of designers and editors is an added bonus that's made a real difference for us.
Sam
Founder, HydraHer
From day one, your team felt like a true extension of ours. The onboarding was seamless, it has never felt like working with an external agency. You took the time to understand our brand, our goals, and the way we work, which made collaboration incredibly easy. Having partners we trust this completely is rare, and it's shown in both the process and the results
Nicolette Bannister
Head of Ecommerce, Lyre’s
Working with Alina helped us achieve a 7x growth in revenue over six months. She brought real creativity and energy to our marketing across social, digital, paid advertising, and our website, and was especially skilled at helping us capitalize on early PR momentum to turn attention into results. I'd highly recommend her
Peter Briggs
Co-Founder, Fifty Fifty Gear
Alina is a genuine pleasure to work with. She brings real creative depth alongside the strategic experience to speak meaningfully to broader marketing challenges, and her network of designers and editors is an added bonus that's made a real difference for us.
Sam
Founder, HydraHer
From the Agency Floor
From the Agency Floor
What we've actually learned running ads. No fluff, no theory.
What we've actually learned running ads. No fluff, no theory.
Let Mother have a look
Tell us what you're building. Let’s see what we can do together
Work that moved
the needle.
Non-Alcoholic Drinks
Lyre’s
MotherWorks built and scaled the entire DTC creative system from zero: developing the strategy, directing UGC production, building a testing framework and conversion pipeline, and navigating multiple product launches and a full packaging overhaul, all while driving profitable customer acquisition across the US, UK and Australia markets. Amazon A+ content for the Lyre’s product listings was created in partnership with our Amazon specialists.
$189,000 in monthly DTC revenue and 4.28 ROAS.
Women’s Health
Pleage
Operating in one of the most trust-sensitive categories in DTC, Pleage required a customer acquisition strategy built specifically for women experiencing crippling post-menopausal intimate health symptoms. MotherWorks conducted extensive audience research, transforming real experiences into a testimonial-led messaging framework that could educate, build trust, and convert without compromising the community it served.
€125,000+ in tracked sales and sustained 2–3× ROAS across multiple winning creatives.
Baby Gear
Fifty Fifty Gear
Despite the early PR success and genuine market fit, Fifty Fifty was not seeing an uplift in sales. MotherWorks rebuilt the growth strategy from the ground up: repositioned the messaging, directed a full photo, video, and UGC production, built a creative testing framework, tightened the website and retention funnel, and brought in specialist partners for CRO, Google Ads, and email strategy optimization.
7× Revenue Growth in six months.